Today, I’m extremely excited to share that Thrive Themes is joining Awesome Motive, and they’re now part of the WPBeginner family of products.

Thrive Themes is the company behind some of the most powerful growth tools for WordPress. Over 200,000+ smart website owners use the Thrive premium plugin suite to easily convert website visitors into email subscribers, paying customers, and raving fans.

Introduction to Thrive Themes – Quick Overview

Thrive Themes is a popular brand among business owners because their suite of tools give you everything needed to build and grow your online business at drag & drop speed.

Although the brand name is Thrive Themes, it’s actually an ecosystem of powerful conversion focused WordPress plugins that work seamlessly together to help you start and grow your online business. 

Thrive Suite consists of four key areas to help you grow your online business: Build, Convert, Sell, and Engage.

Powerful WordPress Website Building Tools

They offer two powerful drag & drop WordPress design building tools called Thrive Architect and Thrive Theme Builder. They work together to help you build high-converting websites without any coding needed.

Thrive Architect is a visual drag & drop page builder for WordPress that helps you build custom landing pages and blog post designs faster than ever before. It comes with over 350+ conversion focused landing page templates and conversion elements that you can use to build high-converting websites. 

Thrive Theme Builder is a marketing centered custom WordPress theme builder that lets you visually build the conversion focused site of your dreams no matter your experience level (all drag & drop). Basically you can launch your site in under 15 minutes, update your brand everywhere in seconds, and everything is professionally designed with conversions in mind.

It comes with hundreds of design and site building elements to improve your workflow, and it integrates with just about every powerful business tool like WooCommerce, email marketing services, CRMs, and more to help save you time.

Don’t take my word, see what the users are saying.

WordPress Lead Generation & Conversion Tools

Thrive Suite is built by marketers for marketers which means there’s a big focus on creating advanced lead generation tools to help you get more email subscribers and grow your sales faster.

Their conversion tools for WordPress include Thrive Leads, Thrive Quiz Builder, Thrive Optimize, Thrive Ovation, and Thrive Ultimatum.

Thrive Leads is a drag and drop builder that allows you to create any type of lead generation form imaginable. It comes with a huge selection of opt-in form templates, or you can create your own custom one within minutes. 

You can use it to create popups, sticky ribbons, in-line forms, 2-step optin forms, slide-ins, screen filler overlay, content lock forms, scroll mat, yes / no or multiple choice forms, and more.

The best part is that you get advanced targeting features that lets you display relevant and hyper-targeted offers to visitors based on posts, categories, tags, and more. You also get A/B testing for opt-in forms as well as actionable reports.

Thrive leads integrates with all the popular email marketing services and CRMs.

Thrive Quiz Builder is a WordPress quiz plugin that lets you create highly engaging quizzes to help grow your email list, social shares, while giving you the data you need to grow your business.

It lets you build those viral social media quizzes with branching logic with zero coding. You can also use it to build personalized product recommendation quizzes to help users make a decision on which product they should pick on your website. 

The best part is that each answer helps you segment visitors based on their interests, so you can build a hyper-targeted email list and improve your email open rates.

You can also further improve your quiz conversions with A/B testing various quiz stages, and this is basically every marketers dream come true.

Thrive Optimize is a WordPress A/B testing tool that helps you launch tests faster, more often, and for crazy cheap prices compared to SaaS alternatives with no coding needed.

You can use it to create unlimited tests, unlimited variations, setup conversion goals, choose traffic distribution, and everything is done with visual editing (no code). Once the test is done, it automatically chooses your highest converting test as a winner.

Thrive Ovation is a set-and-forget testimonial plugin for WordPress. Studies show that testimonials can boost conversions by 34%, and this is the easiest way to start taking advantage of one of the most underestimated conversion boosters.

It lets you gather testimonials without a hassle where you can transform WordPress comments into testimonials in a single click. You can also automatically convert any social media comment into a beautiful testimonial card.

Lastly, it has a built-in auto-pilot testimonial gathering feature to help you collect more relevant and meaningful testimonials for your business.

Thrive Ultimatum is a powerful scarcity marketing tool for WordPress. You can use it to create both fixed and evergreen countdown timers on your website.

It comes with dozens of countdown timer designs that you can customize to match your style & brand with drag & drop ease. The targeting feature allows you to show the offer to the right audiences.

This is a must have tool for increasing product sales, building a buzz around your launch, and even boost established eCommerce sales. 

Sell Online Courses with Results Focused LMS Plugin

Thrive Apprentice lets you create pro-looking courses straight from your WordPress dashboard. It’s a WordPress membership and LMS plugin to build and grow your online business.

It comes with a drag & drop course builder that lets you create modules, chapters, lessons, and more in a well-organized manner. 

You get access to advanced drip functionality such as unlocking content at consistent intervals for each student or unlocking new content on specific weekday or day of the month. 

You have the option to unlock lessons based on the results of a quiz in Thrive Quiz builder, and you can even add custom tags to each user for personalized communication using Thrive Automator.

Thrive Apprentice lets you protect content based on the user’s membership level, award certificates to those who complete your courses, and so much more.

Last but not least, it gives you detailed insights about your students and courses, so you can get insights like where are students dropping in your course, how many lessons did a particular student complete, overall engagement reports, and so much more.

Boost Your WordPress Engagement with Smart Comments

Thrive Comments help you turn the most overlooked feature on your WordPress website into your most valuable asset. 

You can supercharge your WordPress comment area to spur engagement like Reddit and Facebook. It basically adds the most addictive elements of social media and community forms into your WordPress comments.

Users can get satisfaction by seeing likes / upvotes on their comments, unlock achievements through badges, get validation through being featured in comments, and get a chance to have their comments shared on social.

Basically Thrive Comments help you turn your comments into conversions. Based on what the user does, you can show selective actions such as redirecting first time comments to a welcome to community gfit page, or repeat commenters to a share modal, and more.

And unlike third-party comment systems like Disqus, there is no lock-in, and definitely no intrusive ads. This is your comment area and you get to customize it the way you want.

Whether you’re a small business owner or a marketer, I highly recommend adding Thrive Suite to your WordPress toolkit.

And now that you know all about Thrive Themes, I think you’ll find the background story of this acquisition even more interesting.

Background Story – Why Thrive Themes? 

In 2009, when I started WPBeginner, I spent hours every day learning and writing about new WordPress plugins, themes, and tools to help small businesses grow and compete with the big guys.

In the process, I came across Shane and Paul’s work when they created Hybrid Connect back in 2012. It was a WordPress popup plugin that I tried before I ended up building OptinMonster in 2013.

Ever since then I have closely followed their journey as they launched multiple products and eventually rebranded everything under the Thrive Themes brand.

Over the last 8 years, we have been friendly competitors working on the same mission: helping small businesses grow & compete with the big guys.

What a lot of beginners don’t often see is that WordPress is an open source platform. Unlike other industries, the competition is fair and friendly. Most of us WordPress product owners have great relationships with each other, and we even collaborate at times. This type of competition is known as co-opetition. We have learned from Thrive, and I’m sure Thrive has learnt from our brands.

While there are similarities in few of our existing products, there are also unique differences in our offerings. For example, Thrive has a powerful quiz builder for WordPress, an engaging comments plugin, and a proper A/B testing solution. Whereas the WPBeginner family of brands offered solutions like AIOSEO, WPForms, and MonsterInsights. Between us, we had a lot of mutual customers.

That’s why the brands will continue to operate independently and serve our respective customers (of course with deeper integration with each other).

Last year, Shane reached out to me through the WPBeginner Growth Fund page because he was looking to move on to the next chapter of his life. But he only wanted to sell the business to someone who will carry his legacy forward while taking care of customers and protecting the team, and they chose us because of our reputation and values.

I was extremely familiar with Thrive Suite and have a lot of respect for what Shane and Paul had built, so it was a no brainer for us.

We worked through the logistics, and outside of the two co-founders, the entire team will be joining Awesome Motive. The team will be led by Brad Stevens, the current General Manager of Thrive Themes.

I will be working closely with him, and I’m super excited about bringing you more powerful solutions to help grow your website.

What’s Coming Next? 

Our work is just starting.

While I have some ideas and features I’d like to add in certain Thrive suite plugins, there is already an amazing feature roadmap in place based on existing customer feedback. 

My goal is to do everything I can to help make those features become a reality, as quickly as possible.

I’m really looking forward to doing a deeper dive in some of the conversion tools, especially quizzes because I know they can be a game changer when used properly.

Whether you’re a small business owner or a marketer, I think you will want to choose Thrive Suite to grow your business faster.

If you have suggestions on features you’d like to see in the various Thrive plugins, then please let us know by sending us a message via WPBeginner contact form.

As always, I want to thank you for your continued support of WPBeginner. 

Every time I share an announcement like this, I realize that I’m only able to do what I love every day because of you, our amazing readers, and I’m extremely grateful for your support throughout the years.

WPBeginner and Awesome Motive would not be here without YOU, and I just want to say how much I appreciate all of you.

And I look forward to continuing serving you, and the larger WordPress / web ecosystem for years to come.

Yours Truly,

Syed Balkhi
Founder of WPBeginner