When it comes to creating an identity, the first thing I do is find some great fonts (which Envato Elements is an incredible resource for), and then I get to work on the logo. I always start with logos because you can learn much about how the business will look, feel, and sound from its logo. Then I move on to the rest of the visual identity essentials (everything apart from stationery, packaging, social media assets, etc.). Once the client has signed off on that, I move on to all the extras and prepare them for their exciting new look.