A bright and beautiful yellow sparkling with vivacity, PANTONE 13-0647 Illuminating is a warm and luminous yellow shade – which is just what we all need to lead us out of the darkness of 2020. The color of flowers, fruits, and sunlight, yellow is the color of hope, creativity, and new ideas. Being the lightest hue of the spectrum, yellow is uplifting, and illuminating and evokes happiness, cheerfulness, and fun.