Avada’s journey began in 2012, when Envato Author and WordPress development team ThemeFusion, founded by Luke Beck and Muhammad Haris, set out to create an intuitive, powerful, and user-friendly theme. Back then, WordPress themes were often rigid, catering to narrow use cases. At that time, Avada’s revolutionary Advanced Options Network, extensive customization options, and seamless user experience disrupted this norm, setting new standards for what a WordPress theme could achieve.