So, how do you make it happen for yourself? We’ve put together a guide that will tell you everything you need to know.

We’re going to start with some background information for context, but feel free to skip straight to the step-by-step guide below if you prefer.

Let’s get to it!

Why should I get my music on Spotify playlists?

Playlists are one of the biggest factors influencing how music is discovered and curated on Spotify. 

In an algorithmic context, they help listeners have enjoyable and relevant listening experiences that balance the familiar with the new.

But they’re also about curation. Playlists allow music to be showcased in the right ways, whether that’s highlighting a genre, a regional scene, or a way of making music.

They also help listeners integrate music into specific activities or states of mind.

For artists, this means that playlists can:

• Connect your music with the people who will enjoy it the most
• Boost your overall exposure and visibility
• Teach you how people experience your music and what they like
• Teach you about the larger scene and community that you’re connected to

And, of course, this can ultimately add up to more streams, better royalty earnings, and more opportunities in your path as a musician.

Types of Spotify playlists

1. Personalized playlists

These playlists are algorithmically generated based on listener preferences and habits. Each personalized playlist is more or less unique to each listener.

While they usually depend on Spotify’s algorithmic understanding of listener experiences, some personalized playlists also involve input from Spotify’s editorial team.

Spotify’s team calls this hybrid approach “Algotorial.”

Some examples of personalized playlists are:

• Discover Weekly
• Release Radar
• Indie Mix
• On Repeat

Since these playlists are algorithmically generated, they can change often — songs are removed, added, or rearranged at various rates.

Listeners can drag songs from personalized playlists into their own listener playlists if they like what they hear.

In recent years, Spotify has rolled out Discovery Mode, which increases the chances of your music being heard in algorithmic contexts like personalized playlists. 

2. Listener playlists

These playlists are created by listeners using Spotify, and it’s quite likely you’ve created one or more of them yourself.

Some listener playlists aren’t heard by many people beyond the person who created them (and probably their friends). Others rack up tens of thousands of followers and countless streams.

It’s common now for artists to reach out to the creators of high-traffic playlists and send them music for consideration — more on that later.

3. Spotify editorial playlists

These playlists are curated by Spotify’s global editorial team, and they account for the highest portion of playlist streams on the platform.

Today’s Top Hits, for example, has over 30 million followers and tens of billions of streams, making it the most prominent playlist on Spotify.

There are also thousands of other editorial playlists that cater to a wide range of genres and scenes, from pop music to underground niches and everything in between.

Artists can get their music on editorial playlists by submitting pitches to the editorial team, which we’ll also explain a bit later.

While many artists aspire to get their music on the most popular editorial playlist that they can, this isn’t necessarily the best approach.

The video below from Spotify demonstrates how a song can move from a more specialized editorial playlist up to a more prominent one over time.

The Playlist Pyramid: How Music Moves Through Spotify’s Playlist Ecosystem

Tips from distraction4ever

The LANDR team is full of musicians, and several of them have ended up on Spotify playlists.

To get some practical real-world tips, we talked to our colleagues Charles Rainville and JP Lefrancois, who comprise the synthpunk act distraction4ever. 

After building a following and appearing on various non-editorial playlists, they successfully pitched one of their then-unreleased songs to Spotify’s editorial team.

Fast-forward to today and they’ve appeared on several Spotify editorial playlists including Fresh Finds Canada, Radar Canada, ALT_QC, DARKWAVE, Indie Post-Punk, and more.

When we asked about the pitch they submitted, they said that they highlighted the cultural context of their music as well as their production style.

They also emphasized how important it is to work your way up to editorial playlists by building a strong foundation of listeners and engagement.

Since this kind of awareness can take time to accumulate, it’s wise not to expect a major editorial playlist overnight.

Finally, Charles and JP were sure to point out that getting on a Spotify editorial playlist isn’t an end goal in and of itself, and that your position as an artist will always shift and evolve.

This gave us an important takeaway — the most valuable aspect of Spotify’s playlist ecosystem is that it can bring your music to the people who will become long-term fans.

Those highly relevant discoveries — which lead to sustained, dedicated listening — are the main goal, with playlists being the tools to make them happen.

How to get on Spotify playlists

1. Establish yourself on Spotify

If you haven’t already, your first step is to get your music on Spotify.

The best way to do this is to self-release your music through a distributor like LANDR, DistroKid, or CD Baby.

It’s important to note that when it comes to editorial playlists, you can only pitch music that hasn’t yet been released.

Because of this, it’s a good idea to establish yourself on Spotify with a minor single release before you work your way up to an editorial pitch.

2. Make the most of Spotify for Artists

Spotify for Artists is several different tools in one — it allows you to develop a visual identity for your music, better understand your audience, and more.

Set up artist images to enhance the way you present yourself on the platform, use a well-written and up-to-date artist bio, and familiarize yourself with the analytics tools.

3. Develop your following outside of Spotify

One thing that many artists forget when it comes to getting playlisted is the importance of expanding your efforts beyond Spotify itself.

A well-developed social media following, a distinct and recognizable identity, and a strong presence in your scene all contribute to your overall visibility.

This can trickle down over time to keep you at the forefront of people’s minds, increasing the chances that you’ll be added to listener playlists and beyond.

It is, of course, essential to direct your social media followers to your Spotify for Artists profile through links in your bios.

You can also paste embed code for your profile on your website, if you have one.

4. Do your research

On one hand, the importance of honesty and authenticity in your craft as a musician can’t be overstated.

At the same time, it’s highly useful to get a sense of what traits a successfully playlisted song tends to have, and how this changes based on context.

Some types of playlists might tend towards including songs of a certain length, structure, or level of energy.

Pay attention to characteristics like this and think about how they relate to the kinds of playlists you’re aiming for.

It’s certainly possible to integrate this knowledge into the way you make music without simply trying to sound like other popular artists and compromising the originality of your work.

5. Choose the right playlists

While it might be tempting to simply aim for playlists with high traffic, this approach can easily backfire.

Once you start reaching out to creators of listener playlists (and especially when you pitch to Spotify’s editorial team), you’ll want to convey a genuine understanding of where you fit in. 

In other words, one of your top priorities should be aiming for the playlists that are the most relevant to the music you create.

When you make these choices with care and intention, your chances of getting playlisted will be far better.

6. Focus on listener playlists first

While the video above focused on the pyramidal structure of editorial playlists, it’s helpful to think of the larger playlist ecosystem in the same way.

Find a handful of highly relevant listener playlists with decent follower counts and prioritize those before you start working toward editorial.

If you build more visibility for your music in listener playlists over time, this can contribute to the “flagging” of your material that increases the chances of further playlist placement.

7. Connect with listener playlist curators

It’s common for playlist creators to have social media profiles dedicated to their playlist curation.

If they do, you can find them by searching their Spotify profile name on social platforms. From there you can engage with them and reach out by DM. 

It’s also possible to find the email addresses these creators use for their playlist creation, typically in their social bios.

We’d recommend building a rapport and showing your appreciation of their work before breaking into a pitch right away.

You can also share links to your tracks in the Music Exchange section of the Spotify Community forums.

It’s typically best to post your stuff in threads that are explicitly asking for songs to fill their playlists.

Again, be sure that the playlists are stylistically relevant to your music, and always be respectful. No one likes to be spammed!

8. Create your best song — but don’t release it yet

So let’s say that you’re building visibility for your music through listener playlists and promotion off of Spotify (and your music is trickling into personalized playlists via the algorithm).

Throughout this process, you should spend time working on a new release that represents the culmination of your skills as a musician so far.

An EP can be the best format for this. Creating three or four tracks will allow you to choose your best song from a few options, and it won’t take as much time to develop as an album.

Once this release is finished and you’ve selected the song that you feel is strongest, don’t release it yet — remember that you need time in advance for your editorial pitch.

9. Prepare your release

When you’re uploading your release to your distributor, we recommend you set the release date for at least three to four weeks in advance.

This is for two reasons — Spotify’s editorial playlist team requires at least one week to consider your playlist pitch, and you’ll also need enough time to promote your release.

Remember to keep your Spotify for Artists profile strong and up-to-date as you promote your music. This means taking advantage of Canvas and other features.

Your artist profile will automatically display the listener playlists you’ve appeared on — but you should also highlight your best release so far with your Artist Pick.

The more developed and eye-catching your presence on the platform is, the better.

10. Pitch your song via Spotify for Artists

Once you’ve submitted your release to your distributor and the date is set, it’s time for your pitch.

Remember — Spotify’s editorial team requires one week to consider your pitch, and this should be seen as a minimum. It’s not uncommon for artists to submit their pitches two or three weeks ahead.

You can submit your editorial playlist pitch through an online form in Spotify for Artists.

In the Music section of your Spotify for Artists account, your upcoming releases will appear under the Upcoming tab. 

It may take several days for an upcoming release to show up here, depending on your distributor.

The release will show an option for pitching a song to Spotify’s editorial team. 

When you click on Pitch a song and select the song you want to pitch, you’ll be taken to the pitch form.

It’s important to be detailed and accurate about the information you enter, from the genre and style tags to the instrumentation and mood.

Perhaps the most important, though, is the 500-character description you enter for the song you’re pitching. 

While it’s important to offer some details on your accomplishments so far as an artist and mention how you’ll be promoting the release, don’t spend the whole character count on this.

Balance the self-hype with an authentic expression of what the song means, the process you went through to create it, the scene it emerged from, or the feelings you hope it will provoke in listeners. 

Information like this will convey the significance of the song and help the editorial team place it in context among other artists and existing playlists.

Once you submit your pitch, continue to promote the release and keep your listeners and followers engaged!

Various contributors from the LANDR team of music mentors.

@LANDR