And this may be an unpopular opinion, but I don’t think imagery on Instagram is dead, yet! While video is king on Instagram Reels, there’s still a place for beautiful photography, stunning illustrations, and a good old inspirational quote. My tip to creators is to try mixing up your still image plan using Carousel placements, which generally garner stronger engagement than a single image. Of course, consider video wherever possible and appropriate, as this format is undeniably popular and effective as a creative placement on Instagram.”