AI platforms promise to save web designers time and money by creating and customizing website themes based on prompts. This can take a fair chunk of the work of building a website, with the AI platform adapting color palettes, fonts, text, and image blocks, to user specifications. Some players already making waves in this space include Wix ADI and 10Web, but, as with any AI tooling, there are always considerations, checks and balances required. With cost and time-saving benefits, quality concerns and design limitations also come, so rather than replacing the web designer, this new technology should be used to assist in web development.