“Yup, I said it, ugly logos,” says Corey. “I know it’s a subjective word, but I mean logos that deliberately look dated, kitsch, rushed, or not in line with traditional logo styles we know and love. Logos that appear as if they are ‘not designed by a professional designer’ on purpose. We all probably remember the brutalist website movement, which is no different. Maybe you hate this style or approach to design, but if you keep the goal of a logo’s intended purpose, it can work really well. A weird logo will stand out; sometimes the criticism is more than enough attention for a brand.”