Social media, in its current form, is broken and chaotic. A new organization, the Social Web Foundation, aims to change that. This initiative has launched with a clear mission: fuel the growth of the fediverse and make the social web a better place for everyone.  

Automattic, WordPress.com’s parent company, is excited to be part of this movement and to support the Foundation’s vision for a healthier, more diverse social web.

What is the Social Web Foundation?

Founded by leaders in the open social networking space, including Evan Prodromou, Tom Coates, and Mallory Knodel, the Social Web Foundation is focused on fostering a financially sustainable, decentralized social web. It will empower users and creators by enhancing platform diversity, encouraging innovation, and promoting user safety across the fediverse.

The Social Web Foundation’s immediate focus is on building the infrastructure needed to connect users and developers across platforms. The Foundation will also work to educate the public, policymakers, and developers about the benefits of the fediverse while continuing to improve the ActivityPub protocol and the tools that power it.

Automattic’s role in supporting the Social Web Foundation 

Automattic has a long history of championing open source software and open standards, and we believe the fediverse plays a critical role in shaping the future of the web. That’s why Automattic is eager to collaborate with the Social Web Foundation to ensure a stronger, more open ecosystem for all users.

Matthias Pfefferle, Open Web Lead at Automattic, said, “We’re excited about the launch of the Social Web Foundation and its mission. We’re eager to collaborate with the Foundation to expand platform diversity and enhance the support for various content types—especially long-form content—within the fediverse, fostering greater interoperability across the ecosystem.”

Alongside Automattic, companies like Mastodon, Flipboard, Ghost, and Meta have expressed their support for the Foundation’s mission. As Eugen Rochko, Founder and CEO of Mastodon, states, “Mastodon is committed to the fediverse and proud to back the Social Web Foundation’s efforts to build a stronger, more open, and dynamic social web for all.”

Federating WordPress.com with ActivityPub

For creators using WordPress.com, there’s already an easy way to join the fediverse. The ActivityPub plugin federates your WordPress.com site, allowing readers on other fediverse platforms like Mastodon and Pixelfed to follow your site directly. This integration gives creators even more control and reach, offering a seamless way to distribute content across multiple networks while maintaining ownership of what you publish.

Why this matters

As the Social Web Foundation builds out its program, Automattic and WordPress.com are proud to be part of the next wave of social networking. The ability to control your own data, interact across platforms, and have a say in the future of the social web aligns perfectly with our own values as an organization dedicated to empowering creators and users worldwide. And with the ActivityPub plugin, WordPress.com users can easily join in, helping to build a more open and federated web.

To learn more about the Social Web Foundation, visit their website, or follow them at @swf on the fediverse.

Also be sure to catch up on all things fediverse with our five-part YouTube series, The Fediverse Files.