Running WooCommerce stores without tracking numbers is a recipe for disaster.

Remember, ecommerce markets are getting more competitive by the day. If you fall short with your reporting and analytics, you may waste efforts and not get the desired results.

You need to track numbers and performance indicators to devise strategies for success. And with so many plugins available, tracking numbers and generating reports is easier than ever.

If you own a WooCommerce store or plan to have one, you are at the right place. Here, I’ll review some top WooCommerce reporting tools and help you select the right one(s) for your store.

Ready? Let’s get your numbers sorted so you focus better on work and streamline your ecommerce operations!

Why Is WooCommerce Reporting Important?

Running a WooCommerce store requires lots of effort and management. And that often makes people care for the numbers the last. There’s inventory procurement to look for, vendors to talk to, shipment to look at, etc.

But that’s a grave mistake ecommerce owners can make. You need reporting tools to show you the right numbers so that you can have perfect strategies for the future and review the numbers to see if there are areas for improvement.

Here are some reasons why WooCommerce reporting is important:

• Data-driven decisions: The right data is often the truest depiction of what’s going to be the right trajectory for the business. Without knowing your numbers, you could be making disastrous decisions. For instance, ordering slow-moving products or miscalculating inventory.
• Accurate Number Reporting: The reporting tools accurately publish sales numbers, revenues, and profits. Without the tools, you’d do much guesswork with the profit numbers. You’ll even get assistance with taxation numbers.
• Customer insights: Businesses grow when you give customers what they want. The reporting tools can give you tons of insights into customer behavior which you can use to make business decisions.
• Performance monitoring and tracking KPIs: Ecommerce stores have several performance metrics to monitor and improve. For instance, conversion rates, traffic, abandoned cart numbers, etc. You can even track metrics for specific products to see which ones are the stars and which ones require reconsideration.

You can also use these tools to analyze competitors and craft your marketing and sales strategies. There are so many benefits of having reporting and analytics plugins that you’ll literally leave money on the table if you don’t install and use them. I am sure you’ll not want that, right?

Let’s get your WooCommerce stores some top-quality reporting plugin options to choose from.

Criteria for Selecting the Best WooCommerce Reporting Plugin

There are so many parameters upon which you can judge a plugin. But that can lead to analysis paralysis and confuse you about the right choice.

To help make things easier for you, I laid out the criteria for the plugins. Here’s how I chose them:

• Features and functionality: This one’s a no-brainer, right? If the plugins can’t deliver the required reports, they’re useless, even if they’re free. All the plugins covered in the list are great in their own right.
• Pricing: Not all plugins are built equally, thus the varied pricing. But price surely is a decisive factor for businesses. Most plugins covered here are affordable for various businesses, from SMEs with budget constraints to big ecommerce stores with no money limitations.
• User acceptability: There are countless reporting plugins available. But choosing the common ones is often a safer bet. Why? Because there’s community support available, sufficient reviews available to help you decide better, and developers roll out regular updates.
• Ease of use: Plugins with complex backends can be a hassle for store owners. Most owners aren’t tech-savvy and would require simple interfaces. Most plugins that I’ve covered here are super easy to use. Some will require time to get handsy because they offer several features simultaneously.

Now, you’ll not get the best of all 4 with every plugin. Sometimes a plugin might miss the functionality you want, and other times, the price may not fit your budget. So, analyse your needs and choose a balanced combination of the above four criteria. And you’ll be set to choose a great reporting plugin for your ecommerce store.

Best WooCommerce Reporting and Analytics Plugins

I’ve shortlisted the best WooCommerce reporting and analytics plugins for you down yonder. Once you reach the end, I’m sure you’ll understand which is the best for your WooCommerce store!

But before thoroughly reviewing each plugin, here’s a summarised table of them all.

List of the Best WooCommerce Reporting and Analytics Plugins

Now that you have surfed the brief analysis and numbers of the tools, let’s have an elaborate view at each of them:

1. WooCommerce Analytics

WooCommerce Analytics is a platform native reporting tool that you can utilize once you install the WooCommerce plugin.

It’s the latest analytics tool provided by WooCommerce and is the successor to WooCommerce Reports, which became a relic after WooCommerce 4.0 launched. WooCommerce Analytics works perfectly with WooCommerce versions after 5.3.

You can access the Analytics section under the WooCommerce tab on the back panel of your WordPress dashboard.

Features of WooCommerce Analytics

– WooCommerce Analytics Interface

WooCommerce Analytics is packed with so many features. You’ll have some good options available that you need to run an ecommerce store successfully. Some of the prominent features include:

• In-depth Analytics: This plugin covers almost everything you’ll need to manage the logistics of your store. From shipment costs to taxation, it handles everything. It can even help you reduce the shipping costs. It’s also pretty efficient on the sales side, covering metrics like sales, average order size, refunds, etc.
• Intuitive Dashboard: It’s easy to manage your WooCommerce store with analytics. Everything is neatly laid out on the dashboard. You can even customize it to your suiting and track your performance KPIs.
• Real-time Analysis: Everything happens in real time with WooCommerce Analytics. This helps you stay updated with the numbers and make better decisions.
• Hassle-free to Use: WooCommerce Analytics easily integrates with the store, so you’ll not have to move your data around to work with it. Plus, it comes attached to the WooCommerce plugin, so you don’t have to pay additional costs.
• Downloadable Reports: You can download your WooCommerce Analytics reports and share them with the relevant stakeholders.

Pros

• The tool is free to use.
• Covers all the elementary aspects required to run and manage any ecommerce store.
• It allows you to manage and customize your dashboards to better understand your business operations.
• Offers several advanced filters, which makes it easy to work with the data.
• Easily managed from the WordPress backend.
• WooCommerce is a widely used plugin, so there’s ample data available in the WooCommerce community on how to juice out WooCommerce Analytics properly.

Cons

• It can be a little limited for bigger ecommerce stores who’ll need additional metrics to track performance.
• Doesn’t work with WordPress versions before 5.3.
• Offers limited features compared to some paid tools available for WooCommerce.

Pricing and Plans

WooCommerce Analytics is free to use.

2. Metorik

If you are looking for a paid reporting option for your WooCommerce store, Metorik can be a good choice. This one isn’t just a reporting tool but also takes on several of your marketing automation.

This is a paid tool and can help you scale your stores. The tool offers 100+ features, and you can try it for free for 30 days.

Features of Metorik

– Metorik’s Interface

Metorik offers really amazing features. Some of them include:

• Clean Reporting: The dashboarding options that Metorik offers are great. They are easy to customize and understand. With the help of graphs, you can easily understand your store’s performance and even communicate the numbers with others.
• Easy Order Management: You can easily manage your orders from the Metorik dashboard. All about it – the placement, shipment, fulfillment, etc.
• Helps with Ads: Metorik is easy to integrate with third-party applications that you’d want to use to promote your store, such as TikTok ads, Google ads, Pinterest ads, etc. This feature can really help you double down on your marketing efforts.
• Neat Filtering: You can create filters easily and track your performance numbers.
• Helps with Abandoned Carts: 70% people shoppers abandon their carts and don’t check out, according to Baymard Institute. With Metorik, you can reduce abandoned cart numbers by tracking them and sending relevant emails to win customers back.

Pros

• Covers more than 100 features to help you run your WooCommerce store seamlessly.
• Reporting is super efficient with Metorik. You’ll likely not need other tools like individual reporting tools like PowerBI or Mixpanel.
• Its easy integration with third-party applications makes managing things from one dashboard easy.
• You can have add-ons if you want more functionality from Metorik.
• A free trial gives you an opportunity to explore the platform before deciding to invest in it or not.
• The tool is specially built for WooCommerce stores.

Cons

• A little complex to understand and use because of so many available features.
• Pricing is a little high compared to other options available in the market. Plus, you’ll have to pay extra for add-ons.
• Only paid plans available.

Pricing and Plans

Pricing starts at $20/month for 100 customers. The platform offers a free trial for 30 days, though.

3. Metrilo

Metrilo is a great tool choice for ecommerce stores built on WooCommerce. It’s a paid tool. The platform offers deep analytical insights to help you run and grow the store efficiently.

You can easily get better ROIs with Metrilo because of its clarity of reporting.

Features of Metrilo

– Metrilo’s Interface

Some salient features of Metrilo include:

• Real-time analysis: Metrilo displays results without lags, giving you the most accurate picture of your business operations.
• Complementary features to support the store: Besides reporting, Metrilo offers other features that you’ll need to grow the store, such as email marketing and customer retention tools.
• Clean Revenue Breakdowns: Managing revenue numbers is very easy with Metrilo. The tool breaks down the numbers into different categories, such as products, categories, channels of sales, etc.
• Mobile application: With Metrilo, you can also manage your store via a mobile application. This means you can manage it on the go without needing to be in front of your laptops and computer screens.
• Easy customer segmentation: The tool makes it super easy to manage customers. You can segment your customers and prepare better, more targeted approaches to selling your products. This tool can also be useful for multi-vendor stores, where several vendors must be dealt with simultaneously.
• Easy KPI management: The tool offers several performance metrics that you can use to analyze your store’s performance and see where there’s a need for improvement.

Pros

• A wholesome reporting tool that can assist with store’s performance and growth.
• A free trial is available for those who want to test the product before purchasing it.
• Easy integration with WooCommerce means even non-technical people can use this tool for their stores.
• Elaborate audience segmentation options and customer tracking options.

Cons

• The price is a little high compared to other tools available. Price-wise, this tool may not be the preferred choice for most SMEs.
• With so many functionalities offered, it can take some time to understand and use the tool to its full potential.

Pricing and Plans

• Essential: $119/mo
• Pro: $199/mo
• Premium: $299/mo

4. All-in-one Google Analytics, Pixels and Product Feed Manager for WooCommerce

Google Analytics and Google Shopping plugin for WooCommerce is a power-packed WooCommerce plugin that can easily solve all your analytics and reporting problems.

The plugin is easy to integrate and offers some great insights you’ll need to analyze progress and performance. While it’s not as fancy as other paid plugins, it does a decent job at reporting and can be a great starting point for small to medium-sized ecommerce stores.

Features of All-in-one Google Analytics, Pixels and Product Feed Manager for WooCommerce

– All-in-one plugin by Conversio’s Interface

Some note-worthy features of this plugin are:

• Easy campaign management: With this plugin, you can easily manage your marketing campaigns for the store and track its results. The numbers you gather can also help you analyze what content and marketing tactics are getting you results and which ones are better when avoided.
• Real-time performance reporting: The plugin doesn’t make you wait for the results. It’s always updated, which means you can see the true performance of your WooCommerce store at any given time.
• Automation options available: You can automate your ad campaigns on Google and the tracking of results with this plugin.
• Build Audiences and Track Conversions: This plugin is compatible with GA4 and several other social media platforms such as Snapchat, Facebook, Pinterest, and even TikTok.
• Reporting dashboard in WordPress: You can easily view your reports on the WordPress dashboard.

Pros

• Enhanced analytics with Google Analytics 4.
• Works well with popular social media platforms and lets you track your marketing campaigns on those platforms.
• It’s absolutely free to use.
• Automated tracking options.
• Several report options are available such as sales, product performance, etc.

Cons

• Limited in functionality compared to other paid tools. You may also need to purchase some supplementary tools to get the best reports for your stores.
• No on-call support is available.

Pricing and Plans

Free to install and use.

5. Beeketing for WooCommerce

Beeketing is another great option for your WooCommerce store’s performance tracking and reporting. The product has free and paid versions. Of course, there’ll be differences in the paid and free options, but the free one is sufficient for most starters and mid-sized stores.

It’s a powerful tool with 10+ extensions that can do more than just suffice your reporting needs. You can use it for other functions, such as live chatting with your customers, email marketing, etc. Let’s see some of the features below.

Features of Beeketing for WooCommerce

– Beeketing’s Interface

Here are some prominent features of this tool:

• Email marketing bot: You can set up automated email triggers on your desired actions, and the bot will shoot customized emails when the action is performed.
• Offer countdowns on products: Ecommerce stores use urgency to increase sales. You can use countdowns via this tool and increase your sales.
• Discount and sale popups: These popups appear on visitors’ screens and offer impromptu discounts. You can set relevant triggers for these popups and increase the chances of conversions.
• Abandoned cart recovery and prevention: With Beeketing, you can retrieve your potential customers who filled the carts but abandoned them for some reason. This tool also lets you set up prevention mechanisms to reduce the number of abandoned carts in the first place.

Pros

• Free to download. You can even try premium features for free for a limited time.
• Covers a wide array of features to help you run and grow your WooCommerce store.
• Offers free support to users and customers.
• Seamless integration with WooCommerce.
• Specialized for WooCommerce.

Cons

• Beeketing offers several features via third-party platforms, making your store dependent on several services rather than just one.
• Support can sometimes be a little unresponsive because they must deal with queries. This creates a chance of hindering your operations.

Pricing and Plans

Starts free. Prices for the paid version will vary depending on the features you choose to use.

6. Firebase Analytics for WooCommerce

Firebase Analytics is a WooCommerce plugin you should keep under your radar for tracking progress and reporting WooCommerce stats. It’s a paid plugin that links up with Firebase.

The plugin has an intuitive interface and can be managed easily by most store owners. Let’s see some top features you can get should you choose to use it for your WooCommerce store.

Features of Firebase Analytics for WooCommerce

– Firebase Analytics Interface

Key features of Firebase Analytics for WooCommerce:

• User-friendly Interface: Firebase Analytics provides a user-friendly interface that makes navigating and understanding your e-commerce data easy. It offers intuitive dashboards and reports, allowing you to gain insights into user behavior, conversion rates, and other key metrics.
• Robust Tracking Capabilities: Firebase Analytics offers comprehensive tracking capabilities, allowing you to track user interactions, events, and conversions on your WooCommerce website. You can gain valuable insights into user engagement, session duration, retention rates, and more.
• Integration with Other Firebase Services: Firebase Analytics seamlessly integrates with other Firebase services, such as Firebase Crashlytics and Firebase Cloud Messaging.
• Real-time Reporting: Firebase Analytics provides real-time reporting. This feature can be particularly useful for tracking marketing campaigns, monitoring user behavior during peak times, and making data-driven decisions on the fly.

Pros

• Very easy to integrate this plugin with WooCommerce stores.
• Firebase is a Google product, so tracking your store performance is reliable.
• Fast and secure data tracking. You’ll always have updated numbers.
• 30-day-money back guarantee.

Cons

• Not specifically built for ecommerce stores. Several features you’ll feel are missing, such as tracking abandoned carts, analyzing products in greater depth, etc.
• You may need some initial technical help to understand how the plugin works.

Pricing and Plans

The price for this product is $2.42/month.

7. WooCommerce Sales Report Email

WooCommerce Sales Report Email is a great WooCommerce extension that’ll keep you updated with your store’s performance. It sends the reports automatically to your chosen email address, removing the need for micromanaging your store.

It’s not the ideal extension for fast-moving stores, but if you don’t need to monitor, let’s say, 5000 sales per day, you can definitely check this one out.

Features of WooCommerce Sales Report Email

– Example report by Sales Report Email

Some note-worthy features of this WooCommerce extension:

• Timely reporting: You can set the timeline, let’s say monthly, weekly, bi-weekly, etc., and you’ll automatically get updates on the given time.
• Powerful performance insights: You’ll get reports for various performance KPIs. You can even compare metrics over different time frames and see how you performed in a certain timeline compared to another.
• Easy configuration: You can easily use this plugin by going into the WooCommerce tab on your WP dashboard and managing things from there.

Pros

• Simple to understand and offers reasonable features for small to medium-sized stores.
• Takes away the troubles of constantly monitoring the performance.
• Easy to use and understand.
• Straightforward pricing model.

Cons

• It can be limiting for big or fast-moving stores that need constant updates.
• Limited features compared to other paid tools available in the same pricing range.

Pricing and Plans

Priced at 4.09/mo

8. Putler

Putler is another great tool to consider when it comes to WooCommerce reporting.

The tool really goes into the depths of data to get you the best possible reports and several presentations for your WooCommerce stores. You can even set up recurrent payment mechanisms for your store via several gateways.

The best part? It has a neat and simple interface makes the tool pretty easy to use. To use it with WooCommerce, you’ll have to use the Putler connector plugin. Let’s now dive into some of the features this tool offers.

Features of Putler

– Putler’s Interface

Key features that Putler offers:

• Comprehensive reporting: Putler offers insights on 200+ metrics. This means you’ll have a precise understanding of how your store works and what needs to be done to improve its performance.
• Scheduled reports: If you don’t like checking the store’s performance daily, you can schedule reports for different periods.
• Currency exchange and timezone conversions: This tool can help you take your store international. With this feature, you can easily operate in different geographic locations. However, you must determine international delivery logistics before taking international orders.
• Easy customer behavior tracking: With Putler, tracking your customers’ behavior is easy. You can have individual profiles for them and even make segments. The tool also lets you keep track of the histories of purchases of your customers.
• Dozens of advanced filters: You can use these filters for precision with your data analytics. With the help of filters, you can even have targeted campaigns for different audiences.

Pros

• A comprehensive tool that lets you handle several aspects of store management at once. Including marketing.
• Easy to track performance and see how you stand on the KPIs.
• In-depth analysis of customer behavior.
• Support team available to solve customer problems.

Cons

• It can be tricky to understand for non-technical users.
• Putler depends on third-party integrations.
• Price can be too high if your store has a higher customer base.

Pricing and Plans

The starter plan starts at $20. The growth plan starts at $50. Stores with large customer bases will have to contact the sales team.

9. Advanced WooCommerce Reporting

Advanced WooCommerce Reporting is a great plugin to explore for your WooCommerce reporting needs.

It’s a paid plugin, but you can start for free. The plugin offers a comprehensive insight into WooCommerce reporting. Let’s see some features of this plugin.

Features of Advanced WooCommerce Reporting

– Advanced WooCommerce Reporting’s Interface

Some features of this plugin are:

• Simple UI: This plugin is easy to understand and use, making it a good choice for WooCommerce store owners.
• Neat Visual Reports: The plugin can neatly assort the data for you in pie chart and bar chart forms so that you have a clear understanding of the numbers and performance.
• Comprehensive number reports: You can monitor sales, profits, and other relevant numbers for your ecommerce store.
• Automated Email Summaries: Set the time intervals when you need to see your performance, and you’ll get that emailed.
• Add-ons available: You can install paid add-ons to leverage the tool even more and handle features like taxes.

Pros

• Detailed sales analysis.
• Easy to track progress and make changes based on the available data.
• Comprehensive charting.
• Compatible with other WooCommerce plugins and tools.
• Easy to customize reports.

Cons

• Users must invest time to properly learn how to use the plugin and maximize its potential.

Pricing and Plans

A license fee of $45.

Relevant KPIs to track

Key performance indicators or KPIs are essential for any ecommerce store. Knowing which ones to track can be a game changer for you and help you stay focused. While the KPIs will definitely vary from one store to another, there are some common ones that each store should track.

Here are 7 KPIs that you should consider tracking for your WooCommerce store:

1. Conversion rate: It compares the number of visitors your store receives and how many become your customers.

2. Cart abandonment rate: See how many people fill the carts and leave without buying from you. Then track the reasons for it. Could it be a difficult checkout process? Lack of guest checkout? Poor checkout copy? Find out the reason and then try to resolve the issue.

3. Return on Ad Spend: Ecommerce is becoming highly competitive. You’ll need to advertise your products that’s for sure. Tracking ROAS means getting maximum ad utility while spending the minimum to acquire customers.

4. Net profit: Making sales is THE BEST. But you need to keep an eye on net profits as well. Many stores end up spending more on customer acquisition than their profits. End results in such conditions are always disappointing.

5. Bounce rate: How many visitors came to your store and left even without exploring the site? If your bounce rates are high, you may need to look at load speeds, website content, or website UI.

6. Customer retention rate: How many customers return to buy from you? This is important to track, and you’d want the highest retention rates because retaining customers is cheaper than acquiring new customers.

7. Inventory Turnover: You should know how much you sell. This metric will help you keep track of your inventory and is definitely one to track.

There are tons of other KPIs that you consider tracking as a WooCommerce store owner. If you want a list of more KPIs, then check out our article – 50+ Most Vital Ecommerce KPIs and Metrics to Track in 2023

Summary

Running a WooCommerce store without the right reporting protocols can leave you in the dark. You could only hope to get the best results, but relying too much on chance isn’t a good strategy for ecommerce businesses.

Above, I’ve listed some of the best WooCommerce reporting tools and plugins that you can use to monitor and grow your store.

You can choose the best fit for your business model depending on your needs and budget. And if you are just starting out, it’s wise to try out the free trials before making an investment in a plugin.

PriceStarts free, has 3 paid plans and the highest one is $187/yrStarts from $19/moStarts from $89/yrStarts from $29Starts from $59/yr

Raza Aslam Lakhani

I’m a digital content producer at Cloudways. I’m also a hodophile- always ready to explore new places and cultures.

Other than that, I play guitar and love to indulge myself in deep, meaningful conversations. Always looking for opportunities to learn new things.