Your logo will appear everywhere your brand is visible – such as your website, business cards, product packaging, and social media accounts. Because of this, your logo must maintain its integrity and serve the same purpose across all channels and mediums. When designing a logo, it’s essential to ensure it works in all situations. One way to achieve this is through visible contrast, but you can also integrate other branding elements, such as textures or patterns, to complement your logo in various iterations.